So my idea for the campaign is "Walk Regularly" "Eat Healthily" and "Play an instrument", this has been my lifestyle for the past 6 odd years and it has worked despite having a rubbish metabolism.(I'm 32 waist now!) A few years ago I tried going to the gym but I ended up gaining a lot of weight when full time work got in the way even though I was walking and playing the drums.
Found an article about the importance of walking, I also found one about drumming too so here they are:
http://www.ccohs.ca/oshanswers/psychosocial/walking.html
http://www.rockdrummingsystem.com/underground/drum-articles/the-benefits-of-drumming.php
So far the design is based on American style crossing signs namely the famous WALK and am doing good things as green and bad things as red as in STOP DOING IT!
As you can see way too much text and the images are a bit too simple, this is just the very early ideas stage.
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